And now the VES Successful Blogging 101 – ‘Help turn your slog into a blog’ – continues with the unacuivacle Step #2:
Step #2: Get Some Sight on that Site
Do you know how much money Coca-Cola spend on advertising every year? No? Well Google it for fuck’s sake. I’ll wait……………… Ok so now we know that Coke spend loads of money on advertising. And how much do you spend on advertising? Do you see the difference? One spends and is successful and the other doesn’t and isn’t. The good news is that initially you don’t have to spend anything but time.
That’s right, now that you’re up and running its time to advertise. Locally at first. Start with your friends. Let them know that there is a hilarious video that involves someone hurting themselves on the web but instead of directing them to YouTube direct them to your site. Do not under any circumstances tell them that the site is your blog. You will come across as desperate, needy and vulnerable. And, from my experience, friends revel in that and will zone in on your weaknesses like vultures in a jealous effort to bring you down. Don’t be fooled, ‘best friends’ are the worst for this. Now while they might be mean and spiteful, they can be a great source of feedback and probably know more people than you do. So if they like it then you’re laughing. In fact if you’re writing a blog you probably don’t talk to people face to face much and nothing will help grow your fan base faster than word of mouth.
Well, except money. But, lets face it, you don’t have any money. If you did you wouldn’t have time to write a blog with all those people pretending to be your friend calling over and inviting you out to parties to try to conceal the fact that they secretly loath you and have been stealing from your change jar for months. But if you do happen to be rich it may interest you to note that I do offer a blog writing service to the extremely wealthy. If interested please send your credit card and PIN number to this address so I can thoroughly research the depth of your wealth. And I will throw in pretending I like you for free.
You could go down the old traditional route to branch out from your usual readers. Twitter is an oldie but a goodie and I’m hearing some good things about the new one – Facebook.
Or you could get creative like I did.
I put posters and fliers up all over my home town, I carved the HTML into a popular tree, and would it kill you to go door to door once in a while. Some of your elderly neighbours need a hand setting up their computers at home? You be that hand. Then just set up their Home page as your blog and tell them it’s Google. Boom! You have one guaranteed view.
I wrote a blog ABOUT my own blog to raise awareness. I organised flash mobs in several major cities one of which was, what the media dubbed a ‘Flesh-mob’ (my own creation) where you do synchronised dancing in a public place…but in the nude! Not to be confused with a flush-mob. I did one of those last week and it did not go down well. Some of it did not go down at all! i blame all the fibre in my diet but you would not believe the animosity from the onlookers. You know when they say- any publicity is good publicity- well, let me tell you that doesn’t include flush mobs.
So get out there and spread the word. You want to avoid actually talking to people directly because a hunch tells me that you’re probably no good at that and you’ll just end up scaring people off with your inane chattering. Also if you can avoid being your own hype man it adds credibility to your blog so the less input you have on this the better.
And never forget if all else fails just go onto the website incognito and add your friends as followers yourself. What? Listen, your friends would like to support you but life is pretty hectic these days, so think of it as saving them time!
So join me next time for Step 3 of the program: Adding Full Frontal Nudity.
- Successful Blogging 101 (rushhourrant.wordpress.com)
- Successful Blogging 101: Step #1 (rushhourrant.wordpress.com)